CBS is in some hot water with the gay rights groups, because they rejected a proposed Super Bowl commercial by GLAAD, but decided to run a pro-life commercial featuring 2007 Heisman Trophy winner Tim Tebow and his mother.
While I generally support gay rights–I oppose the lifestyle, but also oppose the government attempting to regulate what consenting adults do amongst themselves–I also support the right of CBS and the NFL to reject, or run, any ad they wish to run.
Given the heat they took a few years ago over Janet Jackson’s “wardrobe malfunction”, I can understand why CBS may be seeking to toss an olive branch to social conservatives, many of whom are serious football fans. I can also see why CBS wishes to avoid getting any more black eyes by associating with causes that most of their executives probably support.
(The pro-life ad, a promotion of Focus on the Family, is not a disparaging one, and is in fact quite positive. FotF is not to be confused with Randall Terry, a combative self-promoter whose life is marred with marital infidelities and the disownment of his own son, who came out of the closet as a homosexual.)
Feminist groups are angry because that ad presents a message that the murder-for-hire nazis can’t: when one chooses life, it is self-sacrifice that reflects love and courage. Abortion, on the other hand, is fundamentally evil, and reflective of human selfishness at its worst extreme.
This is what has the murder-for-hire crowd nervous: their attempts to present a positive message are futile. At best–for the cases of danger to the woman’s life, which are extremely rare thanks to technology–abortion is the lesser evil, a justifiable homicide. But abortions in those cases were legal before Roe v. Wade.
What has Roe v. Wade provided? An easy way out of a situation that empowers women to chase their career aspirations?
Compare that with the self-sacrifice of Tebow’s mom, and the marketing deficiency of the abortophiles becomes a 9,000 pound elephant that the angry bra-burners at NOW and NARAL can’t get out of their room.